Make your goals S.M.A.R.T !

If you are part of a sport organization, you are probably participating in meetings. I want to ask you to analyze the next couple of meetings you attend, and count the number of ideas that are being brought forward. We all have ideas about how the development of our athlete, team, club, association or federation…

How to get sponsors in sports

During my work, both as a volunteer and as a professional in sports, the most frequent question I get is how a sports organization can get sponsors. Let me give a couple examples: Soccer federation This federation organizes a competition for amateur clubs. They didn’t write press releases and at that  moment they didn’t even…

Sponsorship ideas

The main goal for many small sport organizations is to attract sponsors. The costs of the different annual events can then be covered, and the athletes are able to train, compete and have fun ! In a previous article I wrote already about the sales process of sponsorships, which I broke down in the following…

Sponsorship – The sales process

We may not realize it, but most of our activities in our sport organization have something to do with selling. And you may have noticed that the ones, who are good in (verbal) communication, will also have the most success in selling their ideas to others. Now before we analyze the general sales process, let’s…

35 tips for sponsorships in sports

I have been in sports management for just over 13 years, as a volunteer and as a professional. I have spoken with quite some colleagues and of course learned a lot of lessons. Today I’d like to share some of the lessons I have learned along the way. These sponsorship tips may not be not…

Examples of sponsorships

Like I wrote in this article, sports cannot do without the support of volunteers. This goes the same for sponsorships. I’ve heard numerous (small) sports organizations state that they cannot develop their sports, due to the lack of sponsors. I have come to the belief though that most of the times this is not true.…

Sports sponsorship

Some weeks ago I had a meeting with a group of marketing managers from twenty local companies. The idea behind this was to exchange experiences and views on the different aspects of sports sponsorships. I have to say that it was (again) an eye opener for me, as on both sides of the table, we…