Sponsorship in Sports | "The Sport Management resource for volunteers in sports"

Posted by Remco on May 6, 2012

Readers Interview: Debbie Qayum (Skateboarding)

In order to create an online platform to exchange information between our readers, we’ve started with weekly interviews with our readers. They all work in sports, and therefore have experience to share with all of us. Name: Debbie Qayum Country: Canada Function within your sport organization: ADMINISTRATOR & SPONSOR Current profession/ job: Owner, Coach and...

Posted by Remco on Apr 25, 2012

7 steps to get sponsors while you promote your athletes

The main reason why sport organizations exist SHOULD be to facilitate the athletes. I am sure that many sport administrators do not live by it, but each and everything you do, should in the long run benefit your athletes. You may recognize this situation: One of your athletes is always coming to the training sessions, trains dedicated and just shows so much talent and focus that you know he/she is going to...

Posted by Remco on Apr 17, 2012

Readers Interview: Janet J. Haughton (Baseball)

In order to create an online platform to exchange information between our readers, we’ve started with weekly interviews with our readers. They all work in sports, and therefore have experience to share with all of us. Name: JANET JOHNSON HAUGHTON Country: JAMAICA Function within your sport organization: ADMINISTRATOR & SPONSOR Current profession/ job: FINANCIAL...

Posted by Remco on Apr 4, 2012

Sponsorship examples

This Mastermind Sports Management is an online international group of professionals. On a monthly basis they will share their opinion on a certain topic. You can look at the background of each mastermind by going HERE. April 2012 topic: Sponsorship examples Sponsorship is always a hot topic, whether it is in big or small sport organizations. There are different ways of getting to sponsorship...

Posted by Remco on Mar 28, 2012

How to get sponsors in sports

During my work, both as a volunteer and as a professional in sports, the most frequent question I get is how a sports organization can get sponsors. Let me give a couple examples: Soccer federation This federation organizes a competition for amateur clubs. They didn’t write press releases and at that moment they didn’t even publish schedules. The focus was on playing the game, making use of...

Posted by Remco on Mar 17, 2012

It is all about the numbers in sports

Hidden somewhere on the field of play or the announcer’s box is someone charged with a very special job: Watching each and every run, pitch, ball, fight or play and recording it all in the official scorebook. In most sports all details are (or should be) recorded. Then, after the game, the scorekeeper calculates statistics such as batting average, aces, wind speed and many other mind-numbingly-precise...

Posted by Remco on Feb 28, 2012

Changes in Sports

Here is a short 3 minute video about a theoretical framework on change. Read the text So hi guys, this is just a short video. It’s been a while since I made a video, but now that I finished the new design of the website, I want to publish more videos in the future. I strongly believe that video is the new way of online communication. What I would like to share with you is a...

Posted by Remco on Feb 21, 2012

Sponsorship ideas

The main goal for many small sport organizations is to attract sponsors. The costs of the different annual events can then be covered, and the athletes are able to train, compete and have fun ! In a previous article I wrote already about the sales process of sponsorships, which I broke down in the following phases: PROSPECTING INITIAL CONTACT SALES PRESENTATION HANDLING OBJECTIONS CLOSING THE...