Six lies Athletes like to tell

The most important rule in Sport Management is that “it is all about the athletes!”. Every single thing that you do in your sport organization should benefit your athletes, whether it is immediate or in the long run. Some people, especially coaches, want their athletes to be like robots. Athletes should follow the training exactly…

How to win GOLD

As a Manager in sports, I’ve now experienced twice from very close by, what it is to win a medal on a very high international sports platform. My first experience was during the Olympic Games of 2008 (Beijing-China) where Churandy Martina won the silver medal on the 200 meters Track & Field. It was very…

Andre Agassi – Autobiography

OPEN Tennis is a sport, I’ve never really learned to play properly. The reason for this is the fact that I played a lot of badminton, and the badminton (pols) technique is the opposite what they teach you in tennis. That’s the reason why I always was more a passive tennis lover, looking at the…

Elite athletes

I recently had a meeting with a marketing professional about the setup for a promotional campaign for elite athletes. I was namely in search of a professional agency to promote a rather unknown athlete, and to ultimately have him to become a real public figure. During this meeting, the gentleman however said something quite remarkable.…

Interview Devon Harris “Keep Pushing”

It is always interesting to see what direction former elite/ Olympic athletes take with their career, after their sporting career. Most of us remember the movie Cool Runnings (1993), which was a comedy based on the true story of the First Jamaican bobsled team trying to make it to the winter Olympics. I had the…

Web interview with Tracy Evans

This is a interview I recently did with three time Olympian Tracy Evans. She is owner of AthleteSource Casting, but does quite some nonprofit organizational work in sports in Utah, Rwanda and Malawi (Africa). What fascinated me about Tracy’s story is that she is living a “3 dimensional life” in sports:  as an athlete as…

Five Characteristics of an Elite Athlete

There are a great number of talented athletes that will spend their entire career wondering why they do not get to the top (elite) level as they desire. This will often happen because they simply do not have the characteristics that are found in elite athletes. Being able to identify the key characteristics are vital…