How to get sponsors in sports

During my work, both as a volunteer and as a professional in sports, the most frequent question I get is how a sports organization can get sponsors. Let me give a couple examples: Soccer federation This federation organizes a competition for amateur clubs. They didn’t write press releases and at that  moment they didn’t even…

Sponsorship – The sales process

We may not realize it, but most of our activities in our sport organization have something to do with selling. And you may have noticed that the ones, who are good in (verbal) communication, will also have the most success in selling their ideas to others. Now before we analyze the general sales process, let’s…