Athletes | Sponsorship in Sports

I am sure that you recognize this: A motivated group of people, most of the time headed by an amateur coach (=passionate sports lover),...

The most important rule in Sport Management is that “it is all about the athletes!”. Every single thing that you do in your sport...

The main reason why sport organizations exist SHOULD be to facilitate the athletes. I am sure that many sport administrators do not live...

As a Manager in sports, I’ve now experienced twice from very close by, what it is to win a medal on a very high international sports...

OPEN Tennis is a sport, I’ve never really learned to play properly. The reason for this is the fact that I played a lot of badminton, and...

I recently had a meeting with a marketing professional about the setup for a promotional campaign for elite athletes. I was namely in...