Woman in Sports

If you are in sports, either as a professional or a volunteer, you must have realized that SPORTS MANAGEMENT covers a lot of different areas and topics. One day you may be on the playing field, talking with coaches and athletes, and the other day you are wearing your best clothes to have a meeting…

Sports sponsorship

Some weeks ago I had a meeting with a group of marketing managers from twenty local companies. The idea behind this was to exchange experiences and views on the different aspects of sports sponsorships. I have to say that it was (again) an eye opener for me, as on both sides of the table, we…

Interview Devon Harris “Keep Pushing”

It is always interesting to see what direction former elite/ Olympic athletes take with their career, after their sporting career. Most of us remember the movie Cool Runnings (1993), which was a comedy based on the true story of the First Jamaican bobsled team trying to make it to the winter Olympics. I had the…

No sports without volunteers

It is a simple fact that we are living in a tough economic climate. All you have to do is listen to the news to know that times are hard – and getting harder. Everywhere you look you see industries and organizations laying off people due to budget constraints. As could be expected, the fewer…

Managing risk in sports

Whenever we work in sports, be it as a volunteer or a professional, the top priorities are the day to day work. We don’t start with planning the long term policy, and analyze our insurances or possible risks our athletes and coaches, or do we? But if we just stop and think about the possible…

The backbone of a Sponsorship Proposal

Let’s say your sports organization is planning to have a major competition, and you’re in the marketing commission, assigned with the specific tasks of finding suitable sponsors for your event. It seems like a piece of cake – find potential sponsors; call them up; give a sales pitch; and you’re done. Problem is… each company…

Multi tasking in sports

This is just a short video, where I show you a simple test to analyze whether multi tasking on the job, at home, or in sports is as productive as we think it is. httpv://www.youtube.com/watch?v=lkE6ZsN9mf8  

One of the reasons I am in sports

Last year I had the opportunity to be part of an international group of Managers in Sport, participating in a higher level of sports management course. It was one of those moments that I realized that the potential of sports is so high, that it opens doors. Doors which normally are closed based on religious,…

We have to think outside of our box

Whenever you look at sports, you may notice an innovation in the use of materials, rules, gadgets and much more. The goal behind these developments is to become better and getting ahead of the competition. A simple technique used in sports, which I wasn’t aware of is for example putting tipex on the nails of…

Five Characteristics of an Elite Athlete

There are a great number of talented athletes that will spend their entire career wondering why they do not get to the top (elite) level as they desire. This will often happen because they simply do not have the characteristics that are found in elite athletes. Being able to identify the key characteristics are vital…