Conflict of Interest in Sports

This Mastermind Sports Management is an online international group of professionals. On a monthly basis they will share their opinion on a certain topic. You can look at the background of each mastermind by going here. This month’s topic: CONFLICT OF INTEREST IN SPORTS   Eline Andersen (Denmark) Conflicts of interests in Sports Management have…

Sportmanagement CARTOON

This website is aimed to exchange information on different subtopics concerning sport management. One of the new ways to do this, is to publish a monthly cartoon. This month’s topic: “Conflict of Interest“.                                 We appreciate your feedback in the…

Leadership in sports

I like to analyze, present and talk about leadership in sports, as it brings forward many aspects of relationships in life. Most of us are not aware that we in fact are a leader in sports, whether we are a coach, a judge, an administrator or…..a parent. Years ago, the most important basis to become…

Andre Agassi – Autobiography

OPEN Tennis is a sport, I’ve never really learned to play properly. The reason for this is the fact that I played a lot of badminton, and the badminton (pols) technique is the opposite what they teach you in tennis. That’s the reason why I always was more a passive tennis lover, looking at the…

Sportmanagement CARTOON

This website is aimed to exchange information on different subtopics concerning sport management. One of the new ways to do this, is to publish a monthly cartoon. This month’s topic: “Strategic Planning”. We appreciate your feedback in the comments below…  

Sponsorship – The sales process

We may not realize it, but most of our activities in our sport organization have something to do with selling. And you may have noticed that the ones, who are good in (verbal) communication, will also have the most success in selling their ideas to others. Now before we analyze the general sales process, let’s…

No sports for free

Whenever you ask somebody if they find sports important, they always answer positive, no matter their own physique 😉 The mind of mankind works in mysterious ways though, because if you then ask people to pay for the participation in sport events, workshops or seminars they tend to react negative. During the organization of sport…

Elite athletes

I recently had a meeting with a marketing professional about the setup for a promotional campaign for elite athletes. I was namely in search of a professional agency to promote a rather unknown athlete, and to ultimately have him to become a real public figure. During this meeting, the gentleman however said something quite remarkable.…

35 tips for sponsorships in sports

I have been in sports management for just over 13 years, as a volunteer and as a professional. I have spoken with quite some colleagues and of course learned a lot of lessons. Today I’d like to share some of the lessons I have learned along the way. These sponsorship tips may not be not…