Elite athletes

I recently had a meeting with a marketing professional about the setup for a promotional campaign for elite athletes. I was namely in search of a professional agency to promote a rather unknown athlete, and to ultimately have him to become a real public figure. During this meeting, the gentleman however said something quite remarkable.…

35 tips for sponsorships in sports

I have been in sports management for just over 13 years, as a volunteer and as a professional. I have spoken with quite some colleagues and of course learned a lot of lessons. Today I’d like to share some of the lessons I have learned along the way. These sponsorship tips may not be not…

Woman in Sports

If you are in sports, either as a professional or a volunteer, you must have realized that SPORTS MANAGEMENT covers a lot of different areas and topics. One day you may be on the playing field, talking with coaches and athletes, and the other day you are wearing your best clothes to have a meeting…

Examples of sponsorships

Like I wrote in this article, sports cannot do without the support of volunteers. This goes the same for sponsorships. I’ve heard numerous (small) sports organizations state that they cannot develop their sports, due to the lack of sponsors. I have come to the belief though that most of the times this is not true.…

Sports sponsorship

Some weeks ago I had a meeting with a group of marketing managers from twenty local companies. The idea behind this was to exchange experiences and views on the different aspects of sports sponsorships. I have to say that it was (again) an eye opener for me, as on both sides of the table, we…

Interview Devon Harris “Keep Pushing”

It is always interesting to see what direction former elite/ Olympic athletes take with their career, after their sporting career. Most of us remember the movie Cool Runnings (1993), which was a comedy based on the true story of the First Jamaican bobsled team trying to make it to the winter Olympics. I had the…

Web interview with Tracy Evans

This is a interview I recently did with three time Olympian Tracy Evans. She is owner of AthleteSource Casting, but does quite some nonprofit organizational work in sports in Utah, Rwanda and Malawi (Africa). What fascinated me about Tracy’s story is that she is living a “3 dimensional life” in sports:  as an athlete as…

No sports without volunteers

It is a simple fact that we are living in a tough economic climate. All you have to do is listen to the news to know that times are hard – and getting harder. Everywhere you look you see industries and organizations laying off people due to budget constraints. As could be expected, the fewer…

Managing risk in sports

Whenever we work in sports, be it as a volunteer or a professional, the top priorities are the day to day work. We don’t start with planning the long term policy, and analyze our insurances or possible risks our athletes and coaches, or do we? But if we just stop and think about the possible…

The backbone of a Sponsorship Proposal

Let’s say your sports organization is planning to have a major competition, and you’re in the marketing commission, assigned with the specific tasks of finding suitable sponsors for your event. It seems like a piece of cake – find potential sponsors; call them up; give a sales pitch; and you’re done. Problem is… each company…